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Kynetec, the global leader in agricultural data, analytics and insights, has launched a new service designed to help solve one of the most pressing problems facing those committed to improving supply chain resilience and optimising environmental interventions, namely… “how to measure the environmental impact of 600 million farms”. 

“FarmTrak Sustainability” enables players across the agribusiness chain to access for the first-time primary data, which is more accurate, consistent, up to date and timely than secondary data sources. 

The annually updated data collected from representative samples of crop and livestock farmers within sourcing regions is combined with earth observation, soil, climate and weather data.  Kynetec is on the journey of covering all 59 countries in which FarmTrak operates.

Kynetec’s primary data enables players in crop & livestock production, feed, food, fibre, biofuel and finance track with confidence and accuracy progress towards net zero; identify which farms and geographies to focus their sustainability initiatives, and in-turn determine the impact of interventions.